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WHY YOU ARE NOT MAKING MONEY RESELLING...

WHY YOU ARE NOT MAKING MONEY RESELLING...

(hint: It is not the business, it is you).

Before you all get your undergarments in a bunch, I know that there are external factors that affect business. I understand that we are currently living some interesting world events that have taken a big hit on our finances.

But here is the thing, here is the ice bucket over your head, the truth you came to hear… NONE of that is in our control. Duh. We have absolutely no control over pandemics, or economic disasters, we had no control over the crazy amounts of printed money that came into circulation...


HOW I BUILT A SUCCESSFUL LUXURY RESALE ONLINE STORE

HOW I BUILT A SUCCESSFUL LUXURY RESALE ONLINE STORE

Welcome! In this part of the story you will learn all about how I became a luxury reseller. At this point, you should already know about my experience in the fashion and cpg marketing industries. If you somehow skipped that step, click here to read the first part of my story The Top 5 Business Lessons Learned in Fashion that will Transform any Business. You need to know where I have been so you know the tools I used to start The Global...


The Difference Between Brand and Market Value

The Difference Between Brand and Market Value

THE IMPORTANCE OF BRAND AND MARKET VALUE

Brand Value: What is it and Why Should You Care?

Why is Starbucks coffee so expensive? Do they have the best coffee beans on the planet? Is it their amazing facilities and award-winning brews made by generational master roasters? No. They just happen to have killer marketing and have established themselves as THE coffee.

 

*Just so we are clear, Starbucks has never won an award for coffee excellence. They have won awards for diversity, humanitarian efforts, branding, all sorts of other stuff but not for their actual coffee lol.

 

The reason...


Paying Up vs Investing: How a single word can hold your business back

Paying Up vs Investing: How a single word can hold your business back

Investing in your fashion resale business can be stressful. Especially because a lot of us have grown up with this idea that spending is bad, and saving is good. There is absolutely some truth in this idea when you are talking about your personal finances, but in business, it really does take money to make money. It doesn’t have to be crazy amounts of money, but you will need investment capital and a new mindset. Whether you are a new reseller or a seasoned one, investing in your business is always a good idea. The truth is, in business, the...


How Pricing Based on Comps is Hurting Your Profit

How Pricing Based on Comps is Hurting Your Profit

Welcome to Lesson 3 of The GCC Pricing Strategy. We have discussed The Power of Pictures and Presentation; how a good picture can double the value of your product. Last week we discussed the importance of brand and market value in pricing.

 

We also reviewed the two principles that control pricing above all else, supply and demand (sprinkled a little Tickle Me Elmo in there). This week we will be breaking down the BIGGEST and most shared myth in the reseller world; comps are all encompassing and the most...