Comps aren’t gospel. In fact, if you're relying on them to price your Poshmark or eBay listings, you're probably leaving profit on the table.

This is Lesson 3 in my resale pricing strategy series — and it's a big one.

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✅ TL;DR: Why You Shouldn’t Rely on Comps Alone

🧠 Comps don’t reflect supply, demand, or seller motivation

💸 Many comps are based on bad pricing decisions (or decluttering goals)

📈 To price for profit, you need a strategy that accounts for market gaps, brand value, and buyer demand

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🚫 The Comp Trap: Why Most Resellers Undervalue Their Items

Comps = “comparable sales” — or what a similar item recently sold for.

Sounds helpful, right?
Not always.

Let’s be clear: those sales didn’t happen in your shop. You don’t know if the seller accepted a low offer out of urgency, confusion, or just Marie Kondo’d their closet.

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🛑 Real Example: The $745 Manolos Sold for $150

Seller: Stay-at-home mom

Motivation: Clearing space after daughter’s wedding

Outcome: Accepts first offer for $150

You: Use that comp and price yours at $160… and lose $200 in profit

Do you see the problem?

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Why Comps ≠ Market Value

Comps ignore:

🛍️ Brand perception

📉 Demand in your size/style

📦 Packaging, condition, seasonality

💡 Market saturation (or lack of it)

If your item is the only one listed, you hold leverage. But if you blindly follow comps, you lose that advantage.

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🔑 A Smarter Reseller Pricing Strategy

1. Start With Market Value, Not Just Sold Listings

Ask yourself:

Is this brand trending right now?

Are other resellers underpricing out of desperation?

How many similar listings are active?

2. Use Supply & Demand in Your Favor

No competition = price power.
Too much supply = time to differentiate (with photos, bundles, or a better title).

3. Let Comps Be a Clue — Not the Rule

Comps are useful for sourcing and ballpark pricing — not for setting your final number. Think of them as the floor, not the ceiling.

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🧠 Reminder: You Are Not the Clearance Bin

Your inventory deserves thoughtful pricing.

💡 When you price based on:

True demand

Market gaps

Brand power

Item condition

You take back control — and profits follow.

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